1L Fudge Professional Cool Brunette Blue-Toning Shampoo – instantly erases red & orange tones from brunette hair with repairing Opti-PLEX™ technology.

For your coolest, smoothest brunette yet! The Cool Brunette Shampoo contains max-strength blue micro-pigments that neutralise unwanted red and orange tones, while the unique Opti-PLEX™ technology penetrates deep into the hair core to reconstruct bonds after chemical, styling, and environmental damage, and weightlessly smooths the cuticle.

Benefits:

• Tone correction: Instantly removes red and orange hues for a cooler, richer brunette

• Stronger, smoother hair: Hair is 80% stronger* and 5x smoother with double the softness

• Bond repair: Opti-PLEX™ technology strengthens hair from the inside out

• FragranceFuse™ technology: Leaves hair soft and infused with a long-lasting, luxurious fragrance

• Damage defense: Protects against colour fading, styling, UV, and pollution

Large Size 1L Benefits:

• Economical & convenient: Perfect for salons or home use, reducing frequent repurchases

• Consistent results: Large size ensures continuous blue-toning and repair

• Professional-grade: Ideal for multiple clients or long-term use

• Less packaging waste: Eco-friendlier option compared to smaller sizes

Tip: Use with Cool Brunette Conditioner for the ultimate hair toning and daily PLEX reconstruction regime.

*Tested by breakage - Results achieved when used with Cool Brunette Conditioner