GOOD ON
Founded in Japan with the aim of recreating the tough T-shirts of classic American originals—pieces that gain character the more they are worn. The brand offers T-shirts and sweatshirts crafted with a strong commitment to premium American cotton.







COTTON U.S.A. American cotton that meets rigorous standards
Made with more than 50% premium American cotton, highly regarded worldwide. This material is certified by the Cotton Council International (CCI) and meets Japan’s strict quality standards—only qualifying products may carry this designation.

5.5 oz—The Perfect Balance of Comfort and Durability
At 5.5 oz, this T-shirt is firm yet softens with wear, giving you a comfortable feel you’ll reach for every day.

Pigment-dyed, each piece with its own character
Pigment dyeing creates a distinctive texture with color layered on the surface. With repeated washing, the color fades naturally, allowing you to enjoy denim-like aging over time.

*White is finished with reactive dyeing for a cleaner, more vivid color.

*P-R Khaki and P-Corn Potage are store-exclusive colors, available only here.





Built to Keep Its Shape for Years
The slim placket and neck rib keep the classic Henley look clean. Reinforced stitching at the neckline prevents stretching, and the seamless tubular-knit construction eliminates side seams for comfort and preventing twisting—wear it for years without losing its shape.









Designed to fit the Japanese body naturally
Carefully balanced and tailored, this T-shirt fits comfortably and, designed with post-dye shrinkage in mind, gradually molds to your body over time—becoming uniquely yours.