This shampoo gently cleanses and protects hair from color fade.

The 97% natural formula contains sunflower oil and green rooibos extract which work to enhance any color, and extend the life of your chosen shade.

Protects and enhances color.
• Reduces fade and extends the life of your chosen shade
• Moisturizes chemically treated hair

All Noughty products are:
• Made up of at least 97% Natural Ingredients
• 100% Vegan and Cruelty Free
• Formulated without silicones, sulfates, parabens, phthalates, or petrochemicals
• 100% ethically traded and sustainably sourced
• Women founded by Natural Beauty Experts
• Tested and compliant to European Cosmetic Regulations ensuring the highest quality standards and performance

How to use

1. Apply to wet hair from root to tip.
2. Massage with fingertips for a soft lather.
3. Rinse out completely.

*For optimal use, activate shampoo by rubbing into palms with water.
*If you are making the transition from conventional to natural shampoo, it may take up to 8 washes to see the full results

For best results, follow with Noughty Colour Bomb Colour Protecting Conditioner.

Ingredients

aqua/water/eau, cocamidopropyl betaine, sodium lauroyl methyl isethionate, glycerin, sodium chloride, sodium lauroyl sarcosinate, panthenol, sodium hydroxymethylglycinate, polyquaternium-6, coco-glucoside, trisodium ethylenediamine disuccinate, parfum (fragrance), glycol distearate, citrus aurantium dulcis (orange) peel extract, sodium benzoate, aspalathus linearis leaf/stalk extract, sodium phytate, cinnamomum zeylanicum (cinnamon) oil, citrus medica limonum (lemon) peel extract, citrus nobilis (mandarin orange) fruit extract, cymbopogon martini oil, eugenia caryophyllus (clove) leaf oil, mentha arvensis herb oil, mentha spicata (spearmint) oil, helianthus annuus (sunflower) seed oil, hibiscus sabdari a flower extract, kigelia africana fruit extract, dipterocarpus turbinatus (gurjun balsam) oil, pelargonium graveolens oil, lactic acid, adansonia digitata fruit extract, potassium sorbate, citric acid, benzyl alcohol, bulnesia sarmientoi extract, juniperus virginiana wood extract, salvia sclarea (clary) oil, dehydroacetic acid, limonene, linalool, eugenol, geraniol