Every pet deserves real food– whole, high-quality food that we believe helps all pets thrive. 

What goes into recipes is every bit as important as what’s left out so, using nothing but whole foods, Dr. Bessent formulated limited-ingredient recipes. Then, using some rather cutting-edge spaceman technology, she freeze-dried them so that every benefit of raw, whole food was available for your pet.

It’s real, whole food nutrition without compromising convenience, and that really makes the decision around how and what to feed your dog simple.

All our recipes are crafted in small batches with USA-sourced ingredients at our state-of-the-art manufacturing facility in Wisconsin. Each formula is developed by our holistic veterinarian, and is tested by our own dogs.

Freeze-Dried Raw Made Affordable: You can feed The Simple Food Project exclusively to a 40lb dog for just $1.70 per meal. That’s less than your morning Starbucks coffee.

Use as a Topper or Complete & Balanced Meal: Most choose to feed it exclusively. But others choose to feed it on occasion, as a mix-in or topper, or even as a “hey, thanks for being you” treat.

Balanced for the Carnivore: Each recipe is purposefully balanced for the carnivore– high in meats, rich in omegas, and low in carbs from fresh USDA organic fruits and veggies.

Made in Small Batches in Wisconsin: We make every batch in our state-of-the-art, GMP facility using the highest food safety standards.