Why It's Cult

Powered by science, Living Proof was brought to life in 2005 by a team of world-class hair stylists and scientists to get to the root of common hair care concerns. Abandoning your typical tresses recipes, and choosing to approach your strands from a pharmaceutical, medical and biotech perspective, the brand cuts out the unnecessary and focuses on what's actually needed. Cue: the Perfect hair Day (PhD) Advanced Clean Dry Shampoo, a strand-refreshing, oil-absorbing essential that lets you enjoy that fresh-out-of-the-shower feeling *every* day.

Description

Living Proof's Perfect hair Day (PhD) Advanced Clean Dry Shampoo keeps your locks looking (and feeling) fresh between washes *and* cares for them too.

It's powered by fast-absorbing powders that soak up and eliminate oil and sweat to give your tresses a clean start. A helping of conditioning agents then adds softness, shine and helps manageability between washes, while the refreshing spritz neutralises odours and balances the scalp's natural sebum levels to keep your strands cleaner for longer. The cherry on top of this length-loving formula? It leaves no telltale residue at all. Get ready to make bad hair days a thing of the past...

How to use

Shake can extremely well for maximum cleaning results. Hold can 6-10" away from dry, dirty hair. Section and apply the product in a sweeping motion. Wait 30 seconds. Remove powder by massaging and shaking at roots with fingers or brush hair. Apply more as needed, shake can again. Style as desired.

Perfect hair Day Advanced Clean Dry Shampoo can be used on most hair types. For thicker hair, section more thoroughly upon application. For curly hair, remove powders with a blow dryer on low and directed at the roots where the product was applied (vs. fingers or brush, which will deconstruct the curl).