DUAL ADVANTAGE: Our Color Protection Shampoo incorporates cutting-edge, 3rd-generation bond-building technology to cleanse hair thoroughly while maintaining moisture and repairing damaged bonds. It works at the molecular level to reverse hair damage, create new protein bonds to strengthen hair, and seal the cuticle for enduring nourishment and protection.
SAFE & EFFECTIVE INGREDIENTS: ThriveCo's exclusive HYAPLEX technology leverages bond-building innovation, taking a triple-action approach to hair care: Repair, Rebuild, and Protect (RRP). It targets broken protein bonds within each strand, which are essential for hair strength and structure. HYAPLEX helps restore and reinforce your hair’s internal structure by creating new protein bonds. After repairing and rebuilding, HYAPLEX forms a protective layer around each strand, sealing the cuticle to defend against future damage and locking in color pigments while boosting shine. Hyaluronic Acid retains moisture and provides the nourishment needed by dyed and color-treated hair.
THE THRIVECO ADVANTAGE: India's leading cosmeceutical brand. Backed by years of deep R&D, ThriveCo products are Dermatologically-Tested for safety, and Clinically-Proven for efficacy. ThriveCo stands for cruelty-free, toxin-free, clean, and ethical beauty practices while delivering pioneering results through its innovative formulations.