Binding: Paperback
Description: Thsi book focuses on entrepreneurial development and the development of small businesses in Africa. The central idea of this book is that entrepreneurial development and small business development are connected. Entrepreneurship is lauded as an engine of growth (economic development and job creation) with small businesses often contributing to new job creation. Also entrepreneurship and small business development are the heart of many countries economies. The decision to focus on entrepreneurial development and small business development is that first there is a consensus that most entrepreneurial activities are aimed at creating small new ventures. Second countries that give special attention to entrepreneurship stand a chance of industrialization. Third Africa has been reported as having a rich entrepreneurial landscape as the continent's wealthiest individuals generated their wealth as trailblazing entrepreneurs. Fourth small - scale entrepreneurs and businesses form the backbone of economic activities across the continent. A motivation to focus on entrepreneurial and small business development is the generally accepted view that start - ups in Africa are growing calling for understanding into how to enhance productivity efficiencies and application of new technologies. The book aims to enhance the understanding of stakeholders (business owners governments practitioners) to overturn challenges such as inadequate start - up capital competition lack of employees with the right skills and low use of technology. The ability to develop entrepreneurship in Africa and the role of small - medium enterprises cannot be underestimated. The promotion of entrepreneurship in Africa is crucial as it creates jobs provides decent livelihoods and contributes to GDP. Most entrepreneurial initiatives in developing economies entail identifying opportunities and new venture creation. It is worth recognizing that most new ventures created take the form of small businesses and the entrepreneurial processes involve entrepreneurs knowledge and skills identifying opportunities involvement in setting up a business and managing the business. The various aspects of this book focus on many entrepreneurial activities that are undertaken on the African continent. This book is focused on African countries since there is a reason to be optimistic about the prospects for growth and entrepreneurship. To achieve entrepreneurial success in African countries the African Development Bank (2021) proposes that there must be a link between macro and firm - level characteristics that will serve as the mix of entrepreneurship in societies. This book therefore considers some macro - level factors such as education training and skills development technological developments government programs and entrepreneurial challenges and opportunities. At the firm - level this book focuses on entrepreneurial initiatives such as branding and marketing.
Title: The Future Of Entrepreneurship In Africa Cross - Sectoral Perspectives Post Covid - 19
Brand: Taylor & Francis Ltd
Barcode: 9781032298474
Pages: 166 Pages, 5 Line Drawings, Black And White; 5 Illustrations, Black And White
Publication Date: 8/22/2023
Category: Small Businesses & Self-Employed